Sunday, February 28, 2021

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Upland Software: Buys Second Street

  • Upland Software, Inc., an Austin, TX-based provider of cloud-based tools for digital transformation, acquired Second Street Media, Inc.
  • The purchase price paid for Second Street $25.4m in cash at closing, paid out of cash on hand, and a $5.0m cash holdback payable in 12 months
  • Upland will add to its product portfolio a solution that will enable customers to build promotions and email campaigns to grow revenue, customer databases
  • With Second Street, businesses can quickly create cross-channel, opt-in customer experiences with a catalog of 700 template and customizable sweepstakes, contests
  • Upland will also integrate Second Street into its Customer Experience Management product suite, which includes email and mobile messaging solutions
  • The Upland Cloud also enables thousands of organizations to engage with customers on key digital channels, optimize sales team performance

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