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U.S. Bank taps Greenlight for family-focused money management tools

U.S. Bank Partners with Greenlight to Enhance Financial Literacy Tools

  • Partnership Overview: U.S. Bank has teamed up with Greenlight to promote positive financial habits in children.
  • Customer Access: U.S. Bank customers with Bank Smartly and other eligible checking accounts can access Greenlight’s money app and debit card via the bank’s mobile app.
  • Unique Integration: U.S. Bank is the first financial institution to offer Greenlight directly through an embedded mobile app experience, using Greenlight’s new software development kit.
  • Executive Statements:
    • Tim Welsh, Vice Chairman of Consumer and Business Banking at U.S. Bank, stated that the partnership revolutionizes how clients can teach their kids about money.
    • Tim Sheehan, CEO and Co-founder of Greenlight, highlighted that the partnership will bring Greenlight to millions of new families, enhancing their financial knowledge and skills.
  • Greenlight’s Offerings:
    • Founded in 2014, headquartered in Atlanta, Georgia.
    • Provides a family-focused money management solution, automating allowance payments, setting flexible spending controls, and providing instant transaction notifications.
    • Serves over 6 million customers.
    • Includes an in-app financial literacy game, Greenlight Level Up, to help users practice money skills.
  • Recent Innovations: Greenlight introduced a credit builder for teenagers using the Greenlight Family Cash Card last year, offering up to 3% cashback. Parents can add their teenagers as authorized users to help them build and manage credit before turning 18.

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