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Tuesday, October 28, 2025

Qualified: Raises $12M in Series A Funding

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Steve Sam
Steve Sam
Steve Sam is a financial reporter, analyst, and commentator with a strong focus on banking technology, digital payments, and the future of financial services.

Qualified: Raises $12M in Series A Funding

  • Qualified, a San Francisco, CA-based conversational marketing platform for companies that use Salesforce, raised $12m in Series A funding
  • The round, which brings the company’s total funding to $17m, was led by Norwest Venture Partners with additional participation from existing investors
  • In conjunction with the funding, Scott Beechuk, partner at Norwest Venture Partners, will join the board of directors
  • Then the company intends to use the funds to meet the demand for conversational marketing in the Salesforce ecosystem
  • Qualified also provides a conversational marketing platform which turns a B2B website into a real-time selling machine
  • Enterprise sales and marketing teams at leading brands such as ThoughtSpot, Adecco, Bitly, and Zero Motorcycles use the system to grow their sales pipeline
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