Loyal Guru: Raises Additional €8M in Series A Funding

Loyal Guru Raises Additional €8M in Series A Funding

• Loyal Guru, a Barcelona, Spain-based SaaS customer data company, raised €8M in Series A funding
• The round was led by Nauta Capital
• The company intends to use the funds to further expand across Europe and the Americas and continue to develop its solution
• LoyalGuru is a SaaS based Customer Data Platform for retailers to collect and activate their omnichannel customer data in a single view
• This data can be used to create micro-segments based on purchase behavior and to launch hundreds of 1:1 personalized offers and loyalty programs
• LoyalGuru enables retailers to gather, cleanse, store, enrich and distribute customer data from all possible sources