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Klarna: Launches first-ever immersive sports activation, bringing basketball fans

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Klarna: Launches first-ever immersive sports activation, bringing basketball fans

  • Klarna has been on a mission to revolutionize the retail banking industry
  • From February 18-20, the pop-up in Cleveland Public Square will bring fans closer to the game with one-of-a-kind merchandise giveaways
  • Additionally, fans around the world will be able to access the experience digitally to choose Zach LaVine’s style destiny
  • LaVine’s stylist has curated two potential outfits, leaving it up to consumers to vote for their favorite
  • Also feature online and in-person activities celebrating basketball’s past and present styles while giving consumers
  • This activation marks continued expansion within the sports industry

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