San Francisco-based start-up VeraScore has appointed Scott Waldron as its new president. Waldron brings extensive leadership experience from his previous roles at Valassis and Experian. He will be responsible for leading VeraScore’s business development and customer acquisition strategies as the company aims to scale.
Facts
- Scott Waldron has been appointed as the new president of VeraScore, a financial health app start-up.
- Waldron previously served as president and managing director at Valassis (now Vericast) and was responsible for the global management of NCH, a Vericast company specializing in promotional offer solutions.
- Prior to Valassis, Waldron worked at Experian for over 13 years, holding various senior roles, including executive vice president and global managing director of fraud and identity management.
- In his new role at VeraScore, Waldron will lead the company’s business development and customer acquisition strategies.
- CEO Geff Woodward believes that Waldron’s extensive financial industry experience will enhance VeraScore’s expertise and support its current and future investments.
- VeraScore operates an AI-led Software-as-a-Service (SaaS) platform that helps American consumers manage their financial health and enables lenders to accurately assess borrowers’ financial positions.
- Frontier Wealth Strategies is VeraScore’s first client, signaling the start-up’s successful onboarding process.
