Friday, April 23, 2021

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Facebook: Acquires Kustomer

  • Facebook (Nasdaq: FB) is to acquire Kustomer, an NYC-based CRM that enables businesses to manage all customer interactions across channels
  • The amount of the deal, which is subject to customary closing conditions and regulatory approval, not disclosed
  • Some media outlets said the amount of the transaction was $1 billion
  • With the acquisition, Facebook will give businesses access to tools that deliver service and support
  • Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering
  • Kustomer is an omnichannel CRM platform that brings customer conversations from various channels together into a single-screen view

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