Facebook: Acquires Kustomer
- Facebook (Nasdaq: FB) is to acquire Kustomer, an NYC-based CRM that enables businesses to manage all customer interactions across channels
- The amount of the deal, which is subject to customary closing conditions and regulatory approval, not disclosed
- Some media outlets said the amount of the transaction was $1 billion
- With the acquisition, Facebook will give businesses access to tools that deliver service and support
- Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering
- Kustomer is an omnichannel CRM platform that brings customer conversations from various channels together into a single-screen view
