- eMoney Advisor, LLC provides technology solutions and services that help people talk about money
- Announced the launch of its new mobile app, Incentive, during the 2020 eMoney Summit
- The client-led financial planning and wellness app, available for use through retirement plan advisors
- Incentive was first introduced as Project Avocado in 2019 and has since expanded in scope and target market
- The app’s design simple and provides a streamlined user experience intended to motivate the user to change their financial behavior
- Incentive available for download in the App Store and Google Play and users receive a special access code from their retirement plan advisor or employer
