Dynamic Pricing AI: Raises €600K in Funding

Dynamic Pricing AI Raises €600K in Funding

• Dynamic Pricing AI, a Sofia, Bulgaria-based retail pricing management startup, raised €600K in funding
• Backers included Sofia Angels Ventures, Vitosha Venture Partners and several international business angels
• The company intends to use the funds to expand its team of data scientists and developers and invest in product development and customer acquisition
• DynamicPricing AI provides a tool that helps retailers and brands increase sales, revenue and optimize their pricing strategy
• The company targets Direct-to-Consumer (DTC) brands, whose sites have become increasingly popular among brands looking to bypass traditional distribution channels and establish a direct relationship with their customers
• DynamicPricing AI develops reinforcement learning models specifically for pricing purposes using reward signals from the market to optimize the supply-demand equation