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HomeFinTechDianthus: Raises $11.5M in Seed Funding

Dianthus: Raises $11.5M in Seed Funding

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Dianthus Raises $11.5M in Seed Funding

  • Dianthus, a Cambridge, MA-based tech-forward e-commerce brand builder provider, raised $11.5M in Seed funding
  • The round was led by PJC, Underscore VC and Jason Calacanis
  • The company intends to use the funds to continue its acquisition efforts and increase recruitment across departments, with a focus on broadening its technology capabilities
  • The company acquires direct-to-consumer (DTC) brands and grows them through its proprietary AI platform
  • The company provides founders with a lucrative exit strategy, while giving them the technology, marketing and product development resources needed to effectively scale their businesses
  • Following acquisition, Dianthu s leverages first-party data within its proprietary AI engine to drive consumer engagement and brand impact

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