BBVA: Breaks another record in attracting new customers through digital channels

February 24, 2021

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Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

Nearly 2.5 million people chose digital channels to become BBVA customers in 2020
The figure represents 33.3 percent of total new customers achieved throughout the Group via individual channels
Customer growth one of BBVA’s strategic priorities and these figures validate the Group’s efforts to create global programs
Although BBVA going to continue with its commitment to expansion through new client acquisitions via digital channels
In addition, BBVA is making a great commitment to its integration into third-party platforms or channels to reach new users
As to its integration into other platforms, BBVA looks to third-party agreements as a great opportunity to continue driving organic client growth