Anorak & Plum: Team up to bring life insurance to millennial savers
- Anorak the technology company setting a new standard for protection sales world-leading protection sales software platform
- Over the pandemic, younger earners experienced a 40% increase in financial vulnerability, leading to 60% of Plum’s customers
- Experienced a similar rise in interest from customers, with 47% citing the pandemic as the sole reason for getting life insurance
- Plum’s smart money management app will be bolstered which helps users discover the kind of life insurance
- These platforms will work together to help users identify and reach their financial goals
- Plum will also notify customers when it detects that they are already making life insurance payments
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