Alliance Data: Completes Acquisition of Bread

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Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.
  • Alliance Data leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries
  • Announced it has completed the acquisition of Lon Inc., a technology-driven digital payments company operating under the trademark Bread
  • Offering an omnichannel solution for retailers and platform capabilities to bank partners
  • The acquisition was completed under the terms of the previously announced definitive agreement entered into on October 28, 2020
  • Alliance Data gains Bread’s flexible technology platform and will soon offer to its brand partners installment
  • Bread will maintain its Tampa, Fla., customer care center and continue supporting its 400+ existing clients from its Innovation Center in New York City
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