HomeFinTechAdway: Raises $6M in Seed Funding

Adway: Raises $6M in Seed Funding

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Adway Raises $6M in Seed Funding

  • Adway, a Santa Monica, CA-based digital advertising network for brands to engage and attract consumers by using street-level media, raised $6m in seed funding
  • The round was led by Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more
  • The company intends to use the funds for the commercialization of its system
  • The company provides a patented advanced optical system, featuring small, smart projectors that display both static and video content on the sides of vehicles
  • The company’s devices collect and transmit data to the client’s dashboard in real time
  • Using Bluetooth technology, The company identifies the number of active cellular devices within their vehicles’ proximity and tracks unique bluetooth identifier
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