Additiv: Opens Dubai office

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Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.
  • Targets Middle East expansion with new regional headquarters and appointment of Managing Director for UAE
  • Additiv has made the decision to increase its Middle East presence in order to help local banks
  • In particular, customer demand for seamless end-to-end digital wealth management is ballooning on account of demographic, behavioural and technology changes
  • These changes include the rise of middle-income households, wealth transfer from baby boomers to millennials, higher mobile penetration
  • Additiv’s Hybrid Wealth Management solution is ideally suited to allow banks and asset managers to take advantage of these changes
  • Underpinned by the DFS orchestration platform, the solution offers content rich, seamless customer experience across all digital channels
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