- Danske Bank (Denmark):
- Danske Bank has implemented the Backbase Engagement Banking platform for an improved digital customer experience.
- The platform will be progressively implemented across the bank’s digital channels over the next few years, aiming to reduce siloed channel applications, consolidate data, provide business agility, and facilitate a mobile-first engagement model.
- Danske Bank plans to centralize its business operations around customer journeys as part of its Forward ’28 strategy for digital transformation.
- The platform is expected to enhance customer interactions, introduce service enhancements, and offer convenience and personalization for customers.
