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HomeBankingFCA’s new crypto marketing regime comes into force, regulator issues 146 alerts...

FCA’s new crypto marketing regime comes into force, regulator issues 146 alerts in first 24 hours

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The UK’s Financial Conduct Authority (FCA) issued 146 alerts in the first 24 hours of its new cryptoasset promotion regulations.

Facts

  • The FCA implemented new rules on cryptoasset promotions on October 8, as per policy statement 23/6.
  • The regulations apply to all UK businesses, trade bodies, overseas firms, and unregistered entities promoting cryptoassets in the UK.
  • Firms are required to promote cryptoassets clearly, avoid misleading consumers, and provide risk warnings and appropriateness assessments.
  • The FCA expressed concerns about the readiness of unregistered overseas cryptoasset firms to comply with the new regime.
  • The FCA made these changes to enhance the safety and standards of financial services in the UK in response to consumer concerns.

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