GBST, a wealthtech firm, has acquired Advice Intelligence, an Australian cloud-based financial management software company, to enhance digital and hybrid advice services in the wealth market.
Facts
- GBST, a wealthtech firm, has acquired Advice Intelligence, an Australian cloud-based financial management software company.
- Advice Intelligence offers a digital platform with features like independent customer relationship management (CRM) solution, client engagement functionality, goals-based advice, and real-time apps to improve the financial adviser and client experience.
- The acquisition strengthens GBST’s portfolio of cloud-based Software-as-a-Service (SaaS) wealth management solutions, complementing its Salesforce-based CRM solution, WealthConnect, acquired in May.
- GBST recognizes the industry’s trend towards “advice via digitization” and intends for the newly-acquired solution to bridge the gap between advice providers and the wider mass market.
- GBST expects strong global demand for its cloud-based solutions and digitally-driven optimized advice for retail investors and their advisers.
- Jacqui Henderson, founder of Advice Intelligence, and her team will join GBST as part of the acquisition.
- GBST’s CEO, Robert DeDominicis, believes the acquisition positions the company to capture a significant share of the growing advice practice management, digital, and hybrid advice markets, expanding its presence internationally.
