Wealthtech start-up Propelle prepares for late September launch

Launch Date: Propelle, a London-based investment platform for women, is set to launch on September 25.
Founder: Established by Ayesha Ofori, a former Goldman Sachs executive director and wealth adviser.
Platform Goals: Aims to close the gender wealth gap and empower women to manage their financial futures.
Key Features:
- Investment Options: Includes traditional investments like ISAs and funds, as well as alternative investments such as art, wine, fractional real estate, and start-ups.
- Value-Based Investments: Offers opportunities that align with users’ values, including sustainable and Shariah-compliant options.
- Educational Content: Provides financial education through monthly webinars, workshops, and courses.
- Community Support: Offers access to recommended financial experts and a community of like-minded investors.
Accessibility: The app will be free to download with a subscription option for additional content and services.
Funding: Secured over £1.2 million in pre-seed funding, with 90% of the latest investors being women.
Market Context: The launch comes at a time when funding for female-led fintechs in the UK has declined, with only 7% of the total $2 billion raised going to female-led companies in H1 2024.
Future Plans: Propelle plans to introduce more features, such as digital financial planning, intelligent goal setting, and enhanced risk assessment.