Capgemini: Wealth Personalization Reaches Just 17% of HNWIs

A new report highlights a big gap in wealth management. Personalization reaches just 17% of high-net-worth individuals. This comes from fresh data on client needs and tech use.

Key Facts

  • Capgemini World Wealth Report 2026 surveyed 6,510 HNWIs across 27 markets.
  • Only 17% of HNWIs receive personalized wealth services.
  • Data also came from 144 executives and 1,317 relationship managers.
  • Survey covered investment preferences, AI adoption, and digital tools.

Simple Breakdown

Personalization means tailoring advice and products to each client’s goals. HNWIs are people with investable assets over one million dollars. The report shows most firms still use one-size-fits-all approaches. AI tools can analyze client data faster but adoption stays low.

Why This Matters

Clients now expect advice that fits their life stage and risk level. When firms miss this, trust and retention drop. Slow tech use means missed chances to improve service and cut costs. Relationship managers also face pressure to deliver more with less support.

What's Next

Firms will likely speed up AI testing to close the gap. More digital platforms may appear for self-service options. Success will depend on clear data use and better training for advisors.

⚡ Key Takeaways

  • Personalization in wealth management is still rare at just 17%.
  • Capgemini surveyed thousands of HNWIs and managers for the report.
  • AI and digital tools see slow uptake in advisory work.
  • Clients want advice matched to their personal goals and risks.
  • Firms risk losing clients without better customization.
  • Executives must focus on tech to meet rising expectations.
  • The findings point to clear room for improvement in service.

FAQ


What does the 17% figure mean?
It shows only 17% of wealthy clients get advice tailored to their needs.
How was the data collected?
Through surveys of over 6,500 HNWIs and hundreds of wealth executives.
Why is AI adoption low?
Many firms still rely on traditional methods and lack full tech integration.
What should clients do now?
Ask advisors about how they personalize plans and use digital tools.

Conclusion

Wealth firms need to act on these gaps soon. Better personalization can build stronger client bonds. Watch for more AI-driven changes in the coming months.

Sources

Megan Clarke
Megan Clarke
Megan Clarke is a financial reporter and commentator with a focus on fintech startups, open banking, and the transformation of the UK’s financial services industry.

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