Walmart: Partners with Tribeca
- Walmart partners with Tribeca to turn 160 store parking lots into drive-in theaters
- Just ahead of the Fourth of July weekend, Walmart announced a partnership with Tribeca Enterprises
- The move is an extension of the existing Tribeca-led Drive-In program that has already announced events for a handful of cities
- The Hollywood Reporter has a bit more detail about the new initiative
- Most theaters have relied on older films in fact, Jurassic Park recently hit number one at the U.S. box office nearly 30 years after its release
- Then the Walmart screenings set for August through October, with Tribeca at the helm of the film selection
