Vistar Media: Raises $30M in Series B Funding

Vistar Media Raises $30M in Series B Funding

• Vistar Media, a New York-based provider of programmatic technology for digital out-of-home, raised $30M in Series B funding
• Lamar Advertising Company made the minority equity investment
• According to the terms of the deal, Lamar will gain a seat on Vistar’s Board of Directors
• The company intends to use the funds to accelerate product innovation, international expansion and strengthen the balance sheet
• The software powers some of the world’s most advanced digital signage networks
• Through its device and content management software, Cortex, and the Vistar ad server, these networks control all on-screen experiences, monitor and troubleshoot network operations