Vistar Media Raises $30M in Series B Funding
- Vistar Media, a New York-based provider of programmatic technology for digital out-of-home, raised $30M in Series B funding
- Lamar Advertising Company made the minority equity investment
- According to the terms of the deal, Lamar will gain a seat on Vistar’s Board of Directors
- The company intends to use the funds to accelerate product innovation, international expansion and strengthen the balance sheet
- The software powers some of the world’s most advanced digital signage networks
- Through its device and content management software, Cortex, and the Vistar ad server, these networks control all on-screen experiences, monitor and troubleshoot network operations
