Visa to invest $100m in GenAI firms focused on commerce and payments

Visa has launched a $100 million generative AI (GenAI) ventures initiative to invest in GenAI start-ups focusing on payments, fintech, and commerce, aiming to lead in AI innovation and reshape commerce.

Facts

  • Visa has initiated a $100 million GenAI ventures program to invest in startups working on generative AI, payments, fintech, and commerce.
  • Visa Ventures, Visa’s corporate investment arm, will oversee this initiative, building on their history of investments since 2007.
  • Visa has been utilizing generative AI technology since 1993 and seeks to extend its AI leadership to drive payment innovation and create value for partners and clients.
  • Jack Forestell, Visa’s chief product and strategy officer, emphasizes the transformative potential of generative AI in reshaping how we live and work and its impact on commerce.
  • David Rolf, head of Visa Ventures, highlights generative AI as one of the most transformative technologies and aims to invest in innovative startups in GenAI, commerce, and payments.
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

You May Also Like

Keye Launches AI Co-Pilot for Private Equity Due Diligence

A game-changing tool to enhance efficiency in investment evaluations.Highlights: Keye introduces an AI-powered co-pilot for due diligence.Streamlines the...

Regulators Urged to Prioritize Gen AI Threats Over Quantum Computing Risks

Insights on the evolving regulatory landscape in fintech and AI.Highlights: Exchange Association emphasizes urgency on Gen AI regulatory...

Cryptocurrency Scam Losses Surge to $17 Billion in 2025, Fuelled by AI

Analysis reveals AI-driven schemes are escalating crypto fraud incidences.Highlights: Losses from cryptocurrency scams reached $17 billion in 2025.AI...

Alpaca Surges to Unicorn Status in Fintech Landscape

A landmark achievement showcasing fintech innovation and disruption.Highlights: Alpaca reaches a valuation exceeding $1 billion.The firm specializes in...