Visa introduces its innovative Tap to Add Card service in three new markets, enhancing the digital wallet experience for cardholders.
Highlights:
- Visa’s Tap to Add Card service is now available in Ukraine, Georgia, and South Africa.
- The service allows cardholders to add their bank card to their mobile wallet by simply tapping their card against their mobile phone.
- This new feature aims to provide a faster, more convenient, and secure way to add cards to digital wallets, reducing manual entry errors and enhancing security.
Story: Visa has expanded its Tap to Add Card service to three new markets: Ukraine, Georgia, and South Africa. This innovative service allows cardholders to add their bank card to their mobile wallet by simply tapping their card against their mobile phone. The Tap to Add Card service eliminates the cumbersome process of manual entry, which is often a source of errors and a vulnerability exploited by fraudsters. By generating a unique, one-time code validated by Visa’s Chip Authenticate service, the Tap to Add Card ensures secure provisioning of card credentials. This new feature is designed to benefit all stakeholders in the payments ecosystem, offering a faster, more convenient, and secure way to add cards to digital wallets, encouraging greater adoption of digital payments.
For issuers, it helps reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process, and improves transaction approval rates. For digital wallets, it follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors.
