- Launch: Vantage West Credit Union has introduced HUSTL Financial, a digital banking start-up aimed at freelancers.
- Target Audience: HUSTL is designed to meet the specific financial needs of freelancers, addressing challenges like irregular income, high fees, and lack of traditional financial documentation like W2s.
- Banking Services: The platform offers high-yield savings accounts, interest-earning checking accounts, and certificates of deposit (CDs).
- Financial Tools: HUSTL helps users automatically save for taxes, set personalized savings goals, and track gig income, expenses, and cash flow.
- Background: Vantage West Credit Union, founded in 1955 and based in Tucson, manages over $3 billion in assets and serves more than 175,000 members.
- CIO Statement: Rob Hoyle, Chief Information Officer at Vantage West, highlighted that HUSTL is a fully digital, mobile-focused credit union designed to help freelancers manage their finances and build financial stability.
- Freelancer Focus: HUSTL aims to support freelancers by organizing their income, tracking expenses, and providing a financial safety net.
