USAA pilots AR-powered car-buying app

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USAA pilots AR-powered car-buying app

USAA pilots AR-powered car-buying app based on augmented reality (AR)

  • The United Services Automobile Association (USAA) is a Texas-based diversified financial services group of companies offering banking, investing, and insurance to people and families who serve, or served, in the United States military
  • The app to allow users to recognize cars on the street and look up information about them in real time
  • Blippar’s car recognition and AR technology powers the app
  • Users will able to know purchase price, cost of insurance and any similar vehicles for sale in the area
  • The app also allows a member to access USAA’s Car Buying Service to find local dealers and loan rates
  • Members can login to the USAA website, sign up to test the app and provide feedback