US neobank Oxygen switches focus from banking to health insurance in new strategy

Oxygen Temporarily Suspends Banking Services:

  1. Service Suspension and Account Closure:
    • San Francisco-based digital banking platform Oxygen has “temporarily suspended” its banking services.
    • The company initiated the “account closure process” on March 8, with account closures for consumers and business users scheduled for March 29.
  2. Transition Focus:
    • Oxygen states that it is “only temporarily pausing Oxygen Banking” to redirect its focus towards health insurance solutions.
    • CEO David Rafalovsky sees an opportunity to redefine their role amid industry changes.
  3. Transition Details:
    • Customers will retain access to their accounts until March 29, and any remaining balance after this date will be returned via check within 45 days.
    • Fund deposits into Oxygen accounts were halted from March 16, and all services related to the Oxygen Savings Account will be discontinued by March 21.
  4. Focus on Health Insurance:
    • Oxygen is set to launch Oxygen Health, a health insurance offering, by the end of March.
    • Described as a “comprehensive, affordable health plan,” Oxygen Health aims to integrate health with financial solutions.
  5. Transformation and Funding:
    • Oxygen is undergoing a “transformation” to deliver greater value to customers.
    • The company secured $20 million in Series B funding in February 2023 from investors including Y Combinator, Rucker Park, and Possible Ventures.
  6. Background:
    • Founded in 2017, Oxygen initially focused on providing banking services, including current and savings accounts, money transfers, and cashback rewards.
    • The temporary pause in banking services aligns with Oxygen’s strategic shift toward health insurance solutions.
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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