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Upland Software: Buys Second Street

January 22, 2021

Upland Software, Inc., an Austin, TX-based provider of cloud-based tools for digital transformation, acquired Second Street Media, Inc.
The purchase price paid for Second Street $25.4m in cash at closing, paid out of cash on hand, and a $5.0m cash holdback payable in 12 months
Upland will add to its product portfolio a solution that will enable customers to build promotions and email campaigns to grow revenue, customer databases
With Second Street, businesses can quickly create cross-channel, opt-in customer experiences with a catalog of 700 template and customizable sweepstakes, contests
Upland will also integrate Second Street into its Customer Experience Management product suite, which includes email and mobile messaging solutions
The Upland Cloud also enables thousands of organizations to engage with customers on key digital channels, optimize sales team performance