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HomeFinTechUnilever: Acquires SmartyPants Vitamins

Unilever: Acquires SmartyPants Vitamins

  • Unilever is to acquire SmartyPants Vitamins, a Los Angeles, U.S.-based Vitamin, Mineral & Supplement company
  • The amount of the deal – subject to regulatory approvals and customary closing conditions – was not disclosed
  • SmartyPants Vitamins works with non-GMO certified ingredients and a range of sustainably sourced bio-available nutrients
  • Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives
  • The company also has a long-standing partnership with non-profit organization, Vitamin Angels
  • The company’s product can be found in more than 30,000 stores across the country including the world’s leading specialty, club and online retailers
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