AIBankingBusiness

UK fintech Plum signs strategic partnership with Greece’s Eurobank, lands €10m investment

  • Plum, a UK-based smart money app, forms a strategic partnership with Eurobank.
  • Eurobank invests €10 million in Plum, with an initial €5 million secured in November and the second tranche as part of a €15 million funding round in early 2023.
  • Plum aims to expand in Greece and surrounding areas, targeting 700,000 active customers in Greece by 2027.
  • Leveraging AI, Plum helps users automate savings and investments, boasting 1.8 million customers across Europe and doubling revenue in the past year.
  • The partnership with Eurobank aims to drive profitability by early 2025 and facilitate the launch of new products in the coming year.
  • Viktor Trokoudes, Plum’s CEO, views Eurobank as a significant investor and strategic partner, anticipating added value and a large market share in Greece and Europe.
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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