Trufan Raises $2M in Seed Funding
- Trufan, a Toronto, Canada-based company that builds products to improve brand engagement while directly compensating users for their data, raised $2M in Seed funding
- The company intends to use the funds to growth and expand operations in the market
- Led by CEO, Swish Goswami, The company is an audience analytics company with a focus on first party data
- The company also houses a large social database with over 10 million audience reports and over 2.4 billion social profiles
- Businesses can create incentives like sweepstakes or discounts and directly offer these to their audiences in exchange for emails, phone numbers, app installs, etc.
