Synchrony hires former Santander exec Pierre Habis to lead consumer banking

  • New Appointment: Synchrony appoints Pierre Habis as the new General Manager and Head of Consumer Banking.
  • Effective Date: Habis takes charge of his new role this month.
  • Professional Background: Formerly with Santander, Habis brings 35 years of experience in finance and consumer banking to Synchrony.
  • Career Highlights: Habis previously served as Chief Consumer Banking and Digital Transformation Officer at Santander.
  • Career Transition: His early career was at Wells Fargo, and later, he led consumer banking at MUFG Union Bank for nearly 12 years.
  • Digital Banking Leadership: Habis is noted for founding and leading PurePoint Financial, a hybrid digital banking offering, during his tenure at MUFG Union Bank.
  • Acquisition: US Bank acquired PurePoint Financial and its parent bank for $8 billion in September 2021.
  • Synchrony’s Business: Synchrony operates a product comparison marketplace and offers consumer-facing products like financing solutions, credit, and pay-later services.
  • Focus Area: Habis will lead Synchrony Bank, focusing on services such as Mastercard-issued credit cards and savings and retirement accounts.
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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