BankingBusiness

Step: Surpasses one million users in less than four months

  • Step founded by financial industry veterans CJ MacDonald and Alexey Kalinichenko to provide teens and their families with financial tools
  • A first of its kind, Step offers users the ability to build credit before they turn 18 through a free
  • The company also recently closed a new venture debt facility and added major star power with baseball legend Alex Rodriguez
  • The rapid adoption of Step reflects the evolving needs of today’s teens
  • Consumers enough and they’re looking for not just a better product, but a better partner
  • Step done an incredible job of tapping into the teen market by creating authentic and engaging conversations across popular social media platforms
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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