Starling: Campaign urges change to the way women are pictured with money

Starling: Campaign urges change to the way women are pictured with money

  • The company an award-winning, fully licensed, and regulated bank built to give people a fairer, smarter
  • Women are often represented as childlike with their money, according to a new study of 600 images relating to men and women and finance
  • While men are often photographed with notes, women are more likely to be pictured with and piggy banks
  • Bank has created a new free image library that takes the first step in better-representing women and money
  • In a study of 600 of the most popular photographs of women/men and finance1 across three leading image libraries
  • A Google image search found each of these images appears on up to 180 websites
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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