- SportsHero (SHO) has signed an exclusive partnership with Ellevate Football’s talent scouting platform, Footie Group
- The three-year partnership includes the launch of a new subscription revenue, set to promoted to the three million users of SportsHero’s Indonesian football app OlahBola
- As per a binding terms sheet, SportsHero will have exclusive access to Ellevate’s technology and intellectual property for use in the Indonesian market
- Ellevate Football and SportsHero will equally share all subscription, advertising and sponsorship revenue
- The new Ellevate Football product also expected to appeal to new brand partners and advertisers targeting this younger Indonesian demographic
- SportsHero shares are down 7.02 per cent, trading at 5.3 per cent
