SouSmile: Raises $10M to grow its anti-braces aligner brand
- SouSmile is a direct to consumer dental company based in São Paulo
- The two-year-old startup sells an invisible aligner and whitening gels through five retail stores in shopping malls across São Paulo and Rio
- Then the process consists of an evaluation by a licensed dentist that includes a panoramic X-ray, 3D scan
- Then, the company approves customers for treatment
- SouSmile’s follow-up process includes bimonthly appointments, and costs approximately $1,000
- SmileDirectClub raised nearly $440M at a $3.2B valuation before going public in 2019
