Smartpay: Adopts open banking to deliver direct-from-bank payments
- Smartpay has launched Bank Direct, the country’s first digital consumer finance service that allows customers
- Emphasizes user security while delivering convenience for the consumer, through a network of 67 partner banks across Japan
- Japan’s first digital consumer finance company to utilize Japan’s open banking system
- Founded in June 2021 by seasoned industry professionals who had previously held leadership roles in Instagram
- The founding team has worked in digital payments, banking, and fintech which gives the company the right talent
- While Japan remains the third wealthiest country in the world, it has one of the highest credit card penetration rates in Asia
