- Introduces Santander One, a new simple account with service plans via subscription
- The bank customises its offer for individuals and also companies with free essential services for loyal customers
- It has entered into a strategic partnership with Iberia to attract and create loyalty among its customers with Santander One Iberia Plus
- Offers the possibility to take out personalised value-added service plans under subscription, a pioneering model in the financial industry
- In addition, Santander finalised a strategic partnership with Iberia to implement an ambitious plan to attract
- The agreement gives customers the ability to earn Avios, which can be redeemed for flights, hotel nights with Paradores
