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SaaS fintech Earnix appoints Be’eri Mart as chief product officer

Be’eri Mart, a veteran of the financial services industry, is appointed as the Chief Product Officer of Israeli fintech Earnix.

Facts

  • Be’eri Mart, a 20-year veteran of the financial services industry, has been appointed as the new Chief Product Officer of Earnix.
  • Mart joined Earnix in August 2020 and will now lead the company’s product strategy and banking initiatives.
  • Prior to Earnix, Mart served as Vice President and general Manager Fraud Line of Business at NICE Actimize, gaining valuable experience in developing and leading product management teams.
  • Earnix CEO, Robin Gilthorpe, believes Mart’s experience with AI technology makes him well-suited to lead the product strategy and meet customer demands.
  • Mart’s appointment follows the recent appointment of Erez Barak as Chief Technology Officer and comes after Earnix raised $75 million in a pre-IPO round.
  • Based in Givatayim, Earnix provides enterprise Software-as-a-Service (SaaS) solutions to banks and insurers, using AI-enabled data to guide product and pricing strategies.

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