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HomeBankingRBFCU: Chooses Raddon to Enable Next-Generation Marketing

RBFCU: Chooses Raddon to Enable Next-Generation Marketing

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RBFCU: Chooses Raddon to Enable Next-Generation Marketing

  • RBFCU is a full-service financial cooperative whose mission is to improve members’ economic well-being and quality of life
  • Raddon, a Fiserv company, has been providing financial institutions with research-based solutions since 1983
  • Raddon works exclusively with financial institutions and has a unique understanding of the industry
  • Credit Union will also leverage predictive marketing as the institution aims to improve members’ well-being and financial lives
  • RBFCU will utilize the new Predictive Analytics solution from Raddon, which allows financial institutions to build deeper relationships with members
  • RBFCU will use Predictive Analytics to further its digital presence and marketing efforts by communicating relevant offers to its members

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