RBFCU: Chooses Raddon to Enable Next-Generation Marketing
- RBFCU is a full-service financial cooperative whose mission is to improve members’ economic well-being and quality of life
- Raddon, a Fiserv company, has been providing financial institutions with research-based solutions since 1983
- Raddon works exclusively with financial institutions and has a unique understanding of the industry
- Credit Union will also leverage predictive marketing as the institution aims to improve members’ well-being and financial lives
- RBFCU will utilize the new Predictive Analytics solution from Raddon, which allows financial institutions to build deeper relationships with members
- RBFCU will use Predictive Analytics to further its digital presence and marketing efforts by communicating relevant offers to its members