Prescient AI Raises $4.5M in Seed Funding
- President AI, a Miami, Fl-based provider of a marketing attribution platform, raised $4.5M in Seed funding
- The round was led by Blumberg Capital, CEAS Investments, Darling Ventures and Troy Osinoff. In conjunction with the funding, Bruce Taragin, Managing Director at Blumberg Capital, joined the company’s board
- The company intends to use the funds to deploy new AI capabilities to empower marketers to optimize ad spend
- The company provides a marketing attribution platform to optimize ad spend on the privacy-first internet
- The system leverages probabilistic models to enable DTC brands to forecast the impact of ad spend and uncover their most effective campaigns
- The platform, which is now open to DTC brands, offers campaign-specific revenue attribution and bespoke insights, called halo effects
