Playbook Raises $6M in Seed Funding
- Playbook, a San Francisco, CA-based financial app for millennials to simplify and automate and building long-term wealth, raised $6m in seed funding
- Backers included founding investor Atomic, a venture studio and fund created in 2012 by serial entrepreneur Jack Abraham
- Led by David Hegarty, Founder and CEO, the company is a financial guidance app for higher-earning millennials with a focus on tax optimization
- Launched in beta in July 2021, the company helps members pay less in taxes by maxing out tax-optimized accounts and growing their long-term savings
- The platform has over 10,000 users and roughly 50,000 on the waiting list
- The company has 15 employees and is continuing to grow the team
