Pinterest: Launches a new ‘Lite’ app

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Pinterest: Launches a new ‘Lite’ app

Pinterest: Launches a new ‘Lite’ app for emerging markets

  • Pinterest previously offered a Pinterest Lite app on Google Play
  • The new Pinterest Lite app is actually Pinterest’s Progressive Web App (PWA)
  • The company acknowledged that its mobile web experience had been “terrible” and in need of an update
  • Then Pinterest formed a team to rewrite the mobile web app from scratch as a PWA
  • It said this would offer a better experience for people in low-bandwidth environments and on limited data plans
  • Pinterest is now one of many top publishers who offer a “Lite” version of their flagship apps