Phillip Securities: Revamps retail investment app
- Phillip Securities launched its POEMS Mobile 3 application offering innovative new features
- The new POEMS Mobile 3 features a revamped user interface and streamlined navigation layout and design
- The Covid-19 pandemic, alongside rapid technological advancements in recent years
- Investors now are seeking trading platforms that are highly customisable, intuitive, educational
- Account openings with company tripled in 2020 compared to pre-pandemic levels
- Many new investors are also digitally-savvy, preferring swift, secure, and powerful mobile trading platforms
