Matera, a US, and Brazil-based Playtech, has acquired Cinnecta, a Brazilian AI firm, to bring artificial intelligence to instant payments.
Facts
- Matera, headquartered in Belo Horizonte, Brazil, specializes in instant payments and financial services.
- Cinnecta, founded in 2013, focuses on data intelligence, helping businesses understand customer behavior and improve customer retention.
- The acquisition aims to provide Matera’s clients with actionable insights, enabling them to offer customizable products and services.
- Matera conducted a year-long search with guidance from MIT PhD consultants to select Cinnecta as their AI solution provider.
- Matera’s goal is to expand Pix in Brazil, connecting retail banks with merchant services to enhance transaction volumes, client retention, and business potential.
- Existing customer relationships of both firms will remain unchanged, ensuring a smooth integration process.
