BankingBusinessFinTech

Orange launches super-app Max it in Africa

  • Orange launches Max it super-app in Africa
  • Developed by Orange teams, it offers telecom, e-commerce, and financial services
  • Three main service groups: telecom account functions, e-commerce platform, and Orange Money
  • Initially launched in Cameroon, Senegal, Mali, Burkina Faso, and Botswana
  • To be rolled out gradually in waves to 12 additional countries, tailored to local needs
  • Orange aims for 45 million active app users by 2025
  • Already boasts 22 million daily users of My Orange and Orange Money apps
  • Accessible to everyone, regardless of mobile operator
  • Jérôme Hénique, CEO, describes Max it as a “one-stop-shop” for simplicity, effectiveness, and inclusion
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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