- Orange launches Max it super-app in Africa
- Developed by Orange teams, it offers telecom, e-commerce, and financial services
- Three main service groups: telecom account functions, e-commerce platform, and Orange Money
- Initially launched in Cameroon, Senegal, Mali, Burkina Faso, and Botswana
- To be rolled out gradually in waves to 12 additional countries, tailored to local needs
- Orange aims for 45 million active app users by 2025
- Already boasts 22 million daily users of My Orange and Orange Money apps
- Accessible to everyone, regardless of mobile operator
- Jérôme Hénique, CEO, describes Max it as a “one-stop-shop” for simplicity, effectiveness, and inclusion
