Friday, May 14, 2021

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Odore: Raises $830k in Funding

  • Odore, a London, UK-based beauty tech startup, raised $830k in funding
  • The round was led by SFC Capital and joined by RLC Ventures
  • The company will use the funds to expand the engineering team and further improve their end-to-end marketing solutions for beauty and cosmetics brands
  • Odore provides a product sampling and marketing platform that uses data driven methods to ensure products and campaigns reach the right customers
  • The company works with global brands including Guerlain, Clive Christian and L’Oréal
  • Following the deal, the technology will now enable physical marketing such as samples and testers to integrated alongside social media, email and paid advertising campaigns

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