- Odore, a London, UK-based beauty tech startup, raised $830k in funding
- The round was led by SFC Capital and joined by RLC Ventures
- The company will use the funds to expand the engineering team and further improve their end-to-end marketing solutions for beauty and cosmetics brands
- Odore provides a product sampling and marketing platform that uses data driven methods to ensure products and campaigns reach the right customers
- The company works with global brands including Guerlain, Clive Christian and L’Oréal
- Following the deal, the technology will now enable physical marketing such as samples and testers to integrated alongside social media, email and paid advertising campaigns
