MX: Announces Audience Builder to Improve Marketing Conversion
- MX, the leading data platform helping organizations harmonize the money experience
- Announced the launch of Audiences a new segment builder to help financial institutions improve the relevancy and conversion of their marketing efforts
- Audiences builds upon MX’s existing segmentation tool, making the user experience more intuitive and the functionality more robust
- The new capabilities give financial institutions the power to break down large audiences into specific segments
- Clients can now segment their customers based on account details, PFM behavior, transaction data and other data types
- Founded in 2010, MX is one of the fastest growing fintech innovators, powering more than 2,000 financial institutions
